The Hybrid Magnum Wins the Red Dot Award

Energya MK28E – the hybrid truck mixer pump presented at Bauma 2019 – received the 2020 Red Dot Award in the Industrial Design category. CIFA obtains it for the fourth time, it is another medal for the entire hybrid Energya range, which won the 2014 Red Dot award for Energya E9, the hybrid truck mixer, and the 2017 Red Dot award for Energya CSSE, the electric spritz). 
Energya MK28E met all these requirements, given its sustainable and highly innovative level. This hybrid-electric machine uses state-of-the-art technologies to reduce fuel consumption, CO2 emissions and noise. It meets present and future needs, combining progress with environmental protection. 

In terms of design, the development process kept a strong “family feeling” with the first hybrid concrete mixer. The structure of the elements created for this hybrid model reflects the Energya range style in terms of lines and colours. That’s why this vehicle stands out from the rest. 

Davide Cipolla, CEO of CIFA, commented: “Receiving a prestigious award as the Red Dot acknowledges the work done by our Styling Centre. Winning four of them in just a few years is not a matter of luck. It’s proof of how the synergy between departments and a structured design vision is essential for our company. For CIFA, design is not an option. It’s an integral part of our machines. We believe that beauty is also functional, and our products prove this.”

Energya MK28E is operating in numerous jobsites in Europe. It helps reduce costs because it saves fuel and it’s a great ally for city worksites where acoustic pollution is a serious problem. Its use in electric mode zeroes noise emissions. This product stands out for its unique features and unmistakable style. That’s why customers who want to transform a work tool into a sustainable flagship for their brand choose it.

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